Next meeting: March 6, 1-4 PM
Marlboro College Graduate Center
Brattleboro, VT

directions

Agenda:

• Tina DuBosque will review Search Engine Marketing with us.  (Confirmed!!!) Search Engine Marketing: Getting Found 101, an Overview of Search Engine Optimization (SEO) will focus on
  
• the basics of (organic/natural/algorithmic) SEO,
  
• introducing standard optimization concepts & practices to implement in website development,
  
• relationship of search optimization to paid search marketing campaigns,
  
• basic tools used,
  
• results tracking,
  
• and what you typically might consider going forward. 
• Denise Mason of SEVCA (Southeastern Vermont Community Action) will explain the various business structures (LLC, S-corp, etc) and have appropriate hand-outs explaining what each one is.  She will also talk about the difference between an employee and a subcontractor and hand out the IRS 20-point checklist to help them determine where they fit.  She will give a general overview of the purpose of business planning and what is involved in writing a business plan, why you should do it, and how it can be helpful to you.
  
• Free lunch donated courtesy of Fresh Jones.
• Raffle for free book drawing and Adobe schwag. Books courtesy of O'Reilly!
• As always, there is no admission fee to attend our meetings.