March 1, 2011

The Zen of Facebook / Integrating Facebook and Wordpress

  • Lisa McCormick and Julian McBrown: The Zen of Facebook It's common knowledge that a dynamic internet presence is crucial to marketing a small business. Yet with Internet marketing opportunities taking such a wide variety of forms (Twitter, YouTube, LinkedIn, Your Website, Blogs, etc., etc., etc.), it's easy to become overwhelmed and discouraged, and to waste a lot of time and money barking up the wrong tree. Interestingly, Facebook provides an opportunity to combine the benefits of many of the multitudes of social media marketing opportunities, in one manageable do-it-yourself space. In this Zen of Facebook seminar, you'll learn how using Facebook can help you build your customer-base and grow your business via the Internet. You'll come away with a whole new understanding of what makes Facebook "tick" as a free social media marketing tool.

    The Zen of Facebook is presented by Lisa McCormick and Julian McBrowne, two local artists who actively use the Internet as their primary marketing tool. Lisa McCormick is a guitar instructor who moved her business from the music studio onto the Internet as a way of allowing it to grow. She now teaches guitar to thousands of students worldwide, via the Internet. Julian McBrowne is a music producer and engineer who uses the internet extensively to operate and promote his home-based business. Originally scheduled for the February meeting.

  • Mike Hoefer of Hoeferweb: Explore our options to integrate your wordpress based website/blog with the facebook social graph. Mike will demonstrate the capabilities of several wordpress plugins and relate his experiences using them.

    Mike Hoefer has been helping organizations communicate and market themselves using Internet technologies for over 12 years (Back then email was cool.) A classic big-picture thinker and idea guy, Mike loves sketching systems, ideas and interfaces on the whiteboard with his clients. Mike is the owner and principal consultant of Hoeferweb, a boutique consultancy helping organization of various sizes with their "Web Stuff" (Ideation, Design, Development, Social Media, Content Management, Analytics, Project Management, Email Campaigns, Pay-Per-Click, and whatever else Google or Facebook decides to release tomorrow). He also teaches the Marketing 2.0 class at the Marlboro College Graduate School. In 2008 he attended the Democratic National Convention as the "Embedded Blogger" with the NH Delegation and he writes and helps to administer NH's largest progressive blog, bluehampshire.com.

  • Raffle for free book drawing and Adobe schwag. Books courtesy of O'Reilly!
  • As always, there is no admission fee to attend our meetings.

We're still working on our lineup for 2011 meetings.

Coming up, look for presentations on SEO, video, Wordpress development, photoshop, and more. We'll update as soon as plans become confirmed.