Next meeting: December 1, 1-4 PM
Marlboro College Graduate Center
Brattleboro, VT directions
Agenda: - 1 PM: Email Marketing Basics presented by David Weisberg of Yankee Magazine
Dave will cover the following:
- Reasons to use email marketing? How frequently to send?
- Who can you email legally? CAN-SPAM law explained.
- What platform to use? (Software, Email Service Providers, MS Outlook) How to create email templates (Dreamweaver, hand-coding, templates).
- Key elements of your email: list, subject line, from name/email, HTML/TEXT, header and footer content, landing page, opt-out mechanism, landing page consideration, content (design, copy, interaction).
- Why testing is important. What should you test (subject line, offer, list, creative, landing page). Which metrics are best (open rate, clicks, conversions).
- Reporting: open rate, click through rate, individual clicks, conversion to action/sale
- Dave's presentation notes (ppt)
- 2:30 PM: Jean Mas will present Flash Animation Basics
- Raffle for free book drawing and Adobe schwag. Books courtesy of O'Reilly!
- As always, there is no admission fee to attend our meetings.
|
|
|
February 2008 Meeting Notes |
Slides from Tina DuBosque's talk, SEO Strategies and Techniques, Revisited (PDF)
|
Slides from Ben Weiss's talk, Flex, Flash, and AIR
|
|
Anne Campbell's contrast, repetition, alignment, and proximity notes are located here. Jil Mac's training outline and word doc notes about databases (create, read, update, delete) are available from her site.
|
|
August 2008 meeting notes |
|
Meg McCarthy talked about Wordpress, available in a downloadable form you can install on a server, or as a hosted solution. Matt Nelson had a pile of great CSS links for us:
And some Sitepoint books:
- HTML Utopia- Designing Tabless Websites with CSS
- The Art and Science of CSS
|
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
|
Page 2 of 2 |
